Your Local Presence, Professionally Optimized
What is Total Google Business Profile Management?
Outrank your Competition
Google Business Profile Management is a comprehensive service designed to maximize your business’s online visibility and engagement through your Google Business Profile (formerly known as Google My Business). This service takes the complexity out of maintaining and optimizing your local online presence, ensuring your business stands out in Google Search and Maps results.
The Google Business Profile is an essential element to any online Google presence and provides key information to your customers and valuable insight to you. Some key components include:
- Customer Engagement: Allows customers to leave reviews, ask questions, and interact with your business directly.
- Information Hub: Provides crucial information like your address, hours, phone number, website, and services all in one place.
- Photo Showcase: Allows you to display photos of your business, products, or services, giving customers a visual preview.
- Analytics and Insights: Offers data on how customers find and interact with your profile, helping you make informed business decisions.
- Mobile Optimization: Automatically optimized for mobile searches, which is crucial as more people use smartphones for local searches.
- Direct Actions: Enables customers to take immediate actions like calling your business, visiting your website, or getting directions with just a click.
- Special Features: Depending on your business type, you can add features like appointment booking, menu displays, or product catalogs.
- Post Updates: Allows you to share timely updates, offers, or events directly on your profile.
- Q&A Section: Provides a space for you to answer common customer questions, improving information accessibility.
- Local SEO Boost: A well-optimized profile can significantly improve your local search engine rankings.
Why do you need Total Google Business Profile Management?
Benefits of an optimized Google Business Profile include:- Businesses with a complete Google Business Profile are 70% more likely to attract location visits and 50% more likely to lead to purchases. (Source: Google, 2021)
- 64% of consumers have used Google Business Profiles to find contact details for a local business. (Source: BrightLocal Local Consumer Review Survey, 2020)
- Businesses that regularly post on their Google Business Profile receive 5x more views than those who don’t. (Source: Bright Local, 2022)
- 5% of views on Google Business Profiles result in a website click, call, or direction request. (Source: BrightLocal, 2021)
- 76% of people who search for something nearby on their smartphone visit a related business within a day. (Source: Think with Google, 2021)
- Businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses without photos. (Source: Google, 2020)
- 60% of smartphone users have contacted a business directly using the search results (such as the “click to call” option). (Source: Think with Google, 2019)
- Local businesses that have claimed their Google Business Profile listing are 70% more likely to attract location visits and 50% more likely to lead to purchases. (Source: Google, 2021)
- Businesses with over 100 reviews generate 2.7x the revenue of the average business. (Source: BrightLocal, 2022)
- Businesses that respond to reviews are 1.7 times more trustworthy than those who don’t. (Source: Uberall, 2021)
What does Total Google Business Profile Management do for you?
A well-managed Google Business Profile can significantly boost your company’s online presence and business performance.- Increase Local Visibility: Your business will appear more prominently in local search results and Google Maps, making it easier for potential customers to find you when they’re looking for products or services you offer.
- Improve Customer Trust: A complete, accurate, and regularly updated profile signals professionalism and reliability, encouraging customers to choose your business over competitors.
- Drive More Foot Traffic: By providing accurate location information and appearing in local searches, you’ll attract more in-person visits to your physical location.
- Boost Website Traffic: Your profile links directly to your website, potentially increasing your web traffic and online conversions.
- Generate More Leads: Features like “Click to Call” or “Message” buttons make it easy for potential customers to contact you directly from your profile.
- Enhance Customer Engagement: Regular posts, updates, and prompt responses to reviews and questions keep your audience engaged and informed about your latest offerings or promotions.
- Provide Valuable Insights: You’ll gain access to data about how customers find and interact with your business, helping you make informed marketing decisions.
- Improve Search Engine Rankings: A well-optimized profile can positively impact your overall search engine optimization efforts, potentially improving your rankings for relevant keywords.
- Manage Your Online Reputation: By monitoring and responding to reviews, you can address customer concerns, showcase your customer service, and maintain a positive online reputation.
- Stay Ahead of Competitors: An actively managed profile helps you stand out from competitors who may not be fully utilizing this powerful tool.
- Showcase Your Business: Through photos, videos, and virtual tours, you can give potential customers a visual preview of your business, products, or services.
- Adapt to Market Changes: Quickly update your business hours, services, or policies to keep customers informed during holidays, special events, or unexpected circumstances.
- Cost-Effective Marketing: Google Business Profile is a free tool, making it an extremely cost-effective way to market your business and reach local customers.
What does our Total Google Business Profile Management service include?
Outshine Your Competition! Our Google Business Profile Management service includes:- Profile Optimization: We ensure your profile is complete, accurate, and compelling. This includes optimizing your business name, address, phone number, website URL, business hours, and service area.
- Regular Updates: We keep your profile fresh with timely updates about special offers, events, new products or services, and any changes to your business operations.
- Photo and Video Management: We regularly upload and manage high-quality photos and videos that showcase your business, products, or services to attract potential customers.
- Review Management: We monitor your reviews, respond professionally to both positive and negative feedback, and implement strategies to encourage more positive reviews from satisfied customers.
- Q&A Monitoring: We keep an eye on the Questions & Answers section, providing prompt and accurate responses to customer inquiries.
- Post Creation and Publishing: We create and publish engaging Google Posts to keep your profile active and informative, highlighting promotions, events, or news about your business.
- Insights Analysis: We regularly analyze your profile’s performance metrics, using these insights to refine our strategy and improve your local search visibility.
- Competitor Monitoring: We keep track of your local competitors’ profiles and strategies, ensuring that your business stays ahead in local search results.
- Category and Attribute Optimization: We select the most relevant business categories and attributes to improve your profile’s relevance in search results.
- Local SEO Alignment: We ensure your Google Business Profile aligns with your overall local SEO strategy for maximum impact.