Personalized Website Retargeting: Elevate Your Local Presence
What is postcard website retargeting?
In a world where digital ads can get lost in the shuffle, the Postcard Retargeting Tool gives you a way to stand out. It’s a creative, impactful method for staying top-of-mind with your website visitors and turning them into loyal customers. Imagine this – a potential customer visits your company’s website, browsing your products or services. Little do they know, you’ve set up a clever system that captures their digital footprint and turns it into a real-world connection. Enter the Postcard Retargeting Tool, your secret weapon for building lasting relationships with your website visitors. This cutting-edge solution combines the power of digital tracking with the tangible impact of physical mail. When a visitor lands on your website, our advanced tracking pixel gathers essential.
information about them – their browsing behavior, their interests, and even their demographic details. Using this data, we can then craft a personalized postcard that gets sent directly to their doorstep.
Think about it – while your competitors are content with generic online ads, you’re taking the experience to the next level. Your potential customer receives a beautifully designed postcard, complete with your brand’s messaging and a compelling offer. It’s a tactile reminder of your business, a tangible connection that stands out in an increasingly digital world.
But the benefits don’t stop there. The Postcard Retargeting Tool also provides you with valuable insights, allowing you to fine-tune your marketing strategies. You’ll have access to detailed reports on who’s received your postcards, how they’ve engaged with your brand, and which offers resonate the most. This data-driven approach empowers you to make informed decisions, continuously refining your tactics to drive even greater results.
Imagine the impact this can have on your business. Instead of relying solely on fleeting online interactions, you’re building a lasting connection with your potential customers. They’ll feel a sense of personal attention and exclusivity, which can translate into increased brand loyalty, higher conversion rates, and a steady stream of repeat business.
Don’t let your competitors stay one step ahead. Unlock the power of the Postcard Retargeting Tool and take your marketing to new heights. It’s time to transcend the digital realm and make a lasting impression on your audience – one postcard at a time.
Why do you need Total Postcard Website Retargeting?
The effectiveness of tried and true direct mail marketing, particularly when targeting consumers who have already shown interest in a company’s products or services, cannot be underestimated.- 73% of consumers say they prefer being contacted by brands via direct mail because they can read it at their convenience. (Source: USPS, 2020)
- Direct mail has a 29% response rate when targeting previous customers or subscribers, compared to only a 5% response rate for digital ads. (Source: Data & Marketing Association, 2021)
- 54% of consumers say they enjoy checking their mailbox for postal mail, and 64% say they enjoy reading physical mail. (Source: USPS, 2020)
- 54% of consumers say they enjoy checking their mailbox for postal mail, and 64% say they enjoy reading physical mail. (Source: USPS, 2020)
- Personalized direct mail campaigns can result in a 31% increase in response rates compared to non-personalized campaigns. (Source: DMA, 2019)
- 70% of consumers say they would rather learn about a company through custom content, such as a postcard, than through a traditional advertisement. (Source: Content Marketing Institute, 2020)
- Consumers are 4 times more likely to respond to a direct mail offer than an email offer. (Source: Data & Marketing Association, 2021)
- 56% of consumers say they enjoy receiving direct mail from brands they’re interested in, and 50% say they enjoy receiving direct mail with personalized offers. (Source: USPS, 2020)
- 39% of consumers try a new business after receiving direct mail from them, and 70% say direct mail is more personal than online interactions. (Source: Small Business Trends, 2022)
- Businesses that use direct mail see an average return on investment (ROI) of 29%, compared to an average ROI of 20% for digital marketing. (Source: Data & Marketing Association, 2021)
- 42% of consumers say they read or scan the direct mail they receive, and 36% say they keep the direct mail they receive for future reference. (Source: USPS, 2020)
What does our Total Google Maps Boost service include?
Turn Website Visitors into Loyal Customers The Postcard Retargeting Tool allows you to turn your website visitors into engaged, loyal customers. When someone lands on your site, our tracking technology captures their digital footprint – the pages they viewed, the time they spent, and other valuable insights. We then use this data to send them a personalized email and postcard, reminding them of your brand and offering a special incentive to come back and convert.- Building Lasting Connections: In today’s digital-first world, it’s easy for your brand to get lost in the noise of online ads and social media. The Postcard Retargeting Tool gives you a unique way to stand out and create a tangible,
- personal connection with your potential customers. While we do send a personalized email shortly after their website visit, by sending your visitors a physical postcard also, you’re breaking through the digital clutter and making a lasting impression.
- Driving Measurable Results: The Postcard Retargeting Tool doesn’t just send postcards – it provides you with detailed analytics to track the success of your campaigns. You’ll be able to see exactly who received the postcards.
- Boosting Brand Awareness and Credibility: When a potential customer receives a personalized postcard from your company, it immediately enhances your brand’s credibility and perceived value. It shows that you’re willing to go the extra mile to connect with them, rather than relying solely on digital ads.
- Complementing Your Digital Marketing: The Postcard Retargeting Tool doesn’t replace your existing digital marketing efforts – it complements them. By combining the power of online tracking with the impact of physical mail, you’re creating a well-rounded, omnichannel marketing strategy that reaches your customers through multiple touchpoints. This integrated approach can significantly boost your overall marketing effectiveness.
What does our Total Postcard Website Retargeting service include?
With the Total Postcard Website Retargeting service, we provide the following services:- Creation of your retargeting email and postcard. Stand out with a personalized email and full-color half-page postcards
- Installation of the data capturing pixel on your website.
- Based on your input, we will set up the demographic parameters which will guide who will receive the retargeted email and postcard – no bots and nobody who completes a form on your site!
- Each viewer that meets the defined criteria will receive an email shortly after visiting your website and a personalized postcard will be mailed that very day!
- Report the tracking information to you monthly.